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Branding your business Through Written Communication
Did you know that written communication can be a very powerful branding tool? Whenever you communicate in writing with your existing client base or even prospective customers, you have the opportunity...
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Customer service and branding
Did you know the predominant branding efforts of most businesses rest solely on making some cool graphics or a corporate logo and then working to spread that image around to increase recognition. What...
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Re-branding your company for branding success
Believe it or not, re-branding a company to create a new brand, a new image, or a new identity is quite common. It involves changing the visual graphic identity that’s related to your company, but it...
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Sponsoring Events To Build Your Brand
Sponsoring Events To Build Your Brand Have you ever attended a football game and noticed the amount of sponsorship visible? Perhaps you’ve attended a NasCar race or Formula One race and noticed the...
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Branding through LinkedIn – LinkedIn Branding
How to brand your business through Lined In The past few posts you’ve received from us have been focused on branding through social media platforms, like Facebook, Twitter and YouTube. Yet there is...
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Mobile Application Branding
How mobile branding can help your brand grow The massive rise in popularity of iPhones and smart-phones is no secret. Mobile devices allow users the freedom to access almost all the things they would...
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Perceptual Mapping
PERCEPTUAL MAPPING What is perceptual mapping? perceptual mapping and its use in positioning. When marketers and advertising professionals began to display their interest in the perceptions of target...
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How to measure Brand Equity
Measuring Brand Equity Understanding how to measure Brand Equity, the Methods & Models Trying to find out whether or not brand equity is difficult. One method marketing experts use is called as...
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Poonam Pandey A Growing Sexy Brand
Brand Poonam Pandey Poonam Pandey is a model known for doing some of the sexiest poses and shots in the Bollywood genre. She is a dark haired, dark skinned beauty who charms with her modeling. Poonam...
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Why use promotional items for your business?
Why use promotional items for your business? Do promotional products work? Promotional materials provide a valuable and not so expensive way to enhance your brand which helps in expanding your...
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Macro Positioning or Category related brand positioning
An important differentiating strategy with an existing product category too crowded is to take the same basic product and position it in another category, provided the attributes of the product can...
View ArticleBenefit Segmentation – Positioning by benefit
A well made product would usually offer more than one benefit. Promise of multiple benefits, however, tend to get lost because they leave in the consumer’s mind a vague and defused imprint. Successful...
View ArticleProduct Line Positioning by Usage
Product Line Positioning by Usage To minimize cannibalization, marketers adopt different positions for their brands in the same product category. Differentiation by usage occasion is one such strategy....
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Opposite Position a brand positioning strategy
When it comes to soft drinks, Coca-Cola is king. It used to position itself as the real thing and that was a powerful branding strategy. Coke was the first cola to get into the market. That meant it...
View ArticleSpecialist a brand differentiating strategy
Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists. That...
View ArticleDesign as a Brand Differentiation Strategy
Designs can help to differentiate a commodity? Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth needs to be heavily...
View ArticleStrong Positioning can work for brands for ever
FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing from several...
View ArticleDesign can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design to differentiate your brand. Swatch was not the first watch in the world. Nether was...
View ArticleMade in Russia – A brand differentiating strategy
Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One of the most popular...
View ArticleHypercompetition can kill your Brand
Even companies who truly believe that differentiation is the only way to build a strong brand might end-up with brands that are not differentiated at all- and not from the lack of effort on their part....
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